Friday, January 23, 2009

Standing out from the crowd

Back in the Cretaceous Period, when I was a child, I puzzled over something I saw every so often in the newspaper classified ads:

White Space
Increase Readership!

Later, I realized what was meant--in an otherwise densely-packed classified ad page, an ad that had some white space would stand out from the crowd and get people to read it. (OK, it would increase the newspaper's ad revenue, too, but I'm sure that was just a coincidence. :))

I was reminded of that when I looked over the comments on this post, and had to smile. Somehow,

Gigantic [Breasts]
Increase Readership!

just doesn't have the same ring to it, though.

(Thank you, Andrew.)

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