From The Joys of Yiddish by Leo Rosten (alevasholem): A man is in the synagogue praying: "O Lord, I am nothing..." A k'nocker (blowhard, braggart) hears him, and says "Look who's saying he's a nothing!"
Methinks I protest too much. (New Yorker cartoon: patient on a psychiatrist's couch, saying "Sure, it's not much compared to some inferiority complexes...") Maybe it's how I was brought up.
One variety of song that was popular on Dr. Demento was the love song sung from the beloved's point of view. With an ELIZA-style transformation of pronouns, we got such classics as
"Close to Me":
Why do birds suddenly appear
Every time I draw near?
Just like you, they long to be
Close to me!
Is easy, 'cause I'm beautiful.
Making love to me
Is all you want to do...
Why do we laugh at them? Perhaps because they show how over-the-top love lyrics are by changing the point of view; perhaps because the singer is violating those social rules some of us were brought up with—they're not just blowing their own horn, they've rented out a brass choir for the occasion!
Anyway... I will try to avoid phony modesty while also learning to accept compliments gracefully, OK?
UPDATE: That's "Close to You," by that immortal group, The Clams. Check it out.