Back when the whole CSI:NY/Second Life crossover happened, the general opinion was that it fizzled out.
Perhaps it didn't result in a huge influx of people into SL, but I respectfully submit that any action that has the results that Sarra Foggerty describes is in an important sense as far from failure as you can get.
Many thanks to Hamlet Au; NWN today has an article on the Two Three Six Five blog, whence comes Ms. Foggerty's post.
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